Business side of online communities can help reach out to new or old customer and build new or old relationships.
Benefits
Sales and Marketing:
- Improved natural search engine and social media optimization (brand and products/services)
- Decreased volume of inbound support calls
- Increased customer satisfaction
So, if you're not active with a online community or active in social media you should start today!
I would have to agree with you completely on the fact that you said online communities is a way for people to grow relationships with one another. Not everyone likes or is comfortable with talking to people about certain issues face-to-face, so online communities gives a chance for others to express themselves online. Plus, the fact that social media is very popular nowadays is another great way to get involved with several individuals all over the world.
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